With the arrival of China's economic development, as well as 80 after 90 baby boom women, maternal and child care market demand for highly qualified practitioners is growing. Today, a total of 0-3 years old infants 70 million, and there are about 25 million "newborn" born each year, of which choose to hire a professional Yuesao to serve customers account for about 10% of the families of newborns, that every year the country needs. " Yuesao "family of about 2.5 million, while this figure is growing at an annual rate of 5 percent, while such a huge demand, but also created a huge market prospects for the development of maternal and child care industry, a company specializing in maternal and child care stores will be the next most profitable industry. Beijing Maternal and Child Care joining mom charm trend of the times, now has 11 outlets in Beijing, with an annual profit of 10 million turnover whom ranked first in the industry, has been the praise of consumers, Beijing charm mother founded in 1999, the spirit from a post-natal "Mama Quality Management" to "beautiful quality management" to "health quality management" business philosophy, for special physical postpartum mothers, aspects of physical, shape, physical appearance and psychological changes and settings personalized external conditioning, so tens of thousands of postpartum mothers enjoy three classic works of quality management 12 categories forty-two kinds of services, so that the baby's arrival, leaving no trace, only to bring laughter and surprise to the family. In return for social support, maternal and child care mom charm now free initial fee for the country to recruit franchisees hope that through joint efforts to better serve the health of mother and child. Mom charm for the franchisee to provide professional and technical training services, store operations model and mature mom charm strong brand maternal and child care, to ensure that the franchisee professional technical skills, normal store operations, high brand awareness of the three major advantages, so that each Bit franchisees get the fastest return on interest. Beijing flavor to join her mother has three major brands, "Yuesao single store to join the" small scale of investment, only 30-120 level of business area, with a small investment, low-risk, high-return advantages, very suitable for junior entrepreneurs. Mainly engaged in high-end stores Yuesao Yuesao and childcare Sao assignment, while advanced maternal prolactin nurse and teacher certification training, as well as postpartum fumigation, painless prolactin, baby swimming (bathing, massage), baby medals ( Sambo tire brush, hand footprints, umbilical cord chapter). "Postpartum repair join" small investment scale, only 100-200 level of business area, with a small investment, low-risk, high-return advantage, very suitable for junior entrepreneurs. Postpartum repair shop mainly engaged in three major brands. A mother of quality management (postpartum weight loss, local shaping, breast conditioning, lifting chest tightened, remove stretch marks, remove Caesarean scar, month of disease conditioning, fumigation and reproductive postpartum care) 2, Health Quality Management (intestinal SPA, gallbladder detoxification, body organ meridians conditioning, Qing detoxification, * crunch, warm nest nourish, moxibustion, Yao bath) 3, beautiful quality management (Korea shaping, facial beauty carving, acne and problem skin treatment, body whitening, facial care, wrinkle removal, face-lift, Breast management, she dies) "month to join the club," the main target (① postpartum (cis / profile) maternity + newborn; ② miscarriage (abortion) women; ③ curvier women (three high-risk age and medical license within the scope of the fertile but requires special care and maternity); ④ special body baby (test tube baby, low birth weight, premature children), etc.) than to join the brand headquarters will conduct a full flavor of mom support: (1 ) shop evaluation support: Headquarters sent to help the store site assessment; (2) Decoration Design Support: franchisee store plan to headquarters, the headquarters of free design, the renovation is complete, the headquarters of acceptance. (3) Technical Training Support: After signing the franchise manager sent to Headquarters for the theoretical knowledge and practical training to learn. (4) with a store opening support: Headquarters gold medal lecturer with shops (7 days), one week before the opening of the shop, all-round guidance. (5) Activities promotional support: opening promotion, publicity programs, activities tailored. (6) Distance Education Support: Modern Distance Education and Training collaborative learning system brings a gradual change in the learning mode for the franchisee. (7) market supervision support: supervising teams regularly inspect stores to provide technical, management and upgrade training. (8) regional protection support: strict rules only open a certain area.